Leadership

I lead marketing strategy, creative direction and the operations behind the work. I set priorities, manage budgets and oversee PR, connecting brand direction to decisions about what gets made, who makes it and how it reaches the audience.

I lead U.S.-based and offshore teams, establishing clear ownership, creative standards and production workflows. Across campaigns, product launches, packaging, retail openings, apparel and experiential work, I balance new initiatives with ongoing demands and keep the team focused from brief through delivery.

My bench includes designers, videographers, editors, 3D artists, motion designers, digital specialists, digital marketing specialists and fabricators. I assemble the right talent for each project, combining in-house capabilities with specialist expertise to carry ideas through production, launch and installation.

I independently built and deployed an AI-enabled creative operating system that connects institutional knowledge, automated briefing and project learning. It turns raw production requests into structured briefs, draws on approved examples and captures feedback to inform future work. I’ve piloted these workflows with the team to preserve knowledge and reduce repetitive work, while keeping taste, cultural understanding, storytelling and final creative direction human-led.